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SMSpouses On Tour: one-to-one social media training on your doorstep

SMSpouses On Tour: one-to-one social media training on your doorstep


07 Feb, 2022

The team behind BFBS’s highly successful SMSpouses training programme is going on tour to six locations across the UK, plus RAF Akrotiri in Cyprus, enabling military spouses to book a free face-to-face social media and coaching session with one of the SMSpouses coaches …

Partnering with the Military Coworking Network (MCN), which provides spaces for military partners to work, study and learn together, SMSpouses will be setting up its sessions at MCN’s co-working hubs from 15 February to 14 of September. Sites will include Sandhurst, Bulford, Blandford, RAF Valley, Leuchars & Clyde, and Chivenor.

At each session spouses will be able to discuss any social media problems they might be facing, and the coaches will offer advice to help them develop a marketing plan for their business, build their personal brand or just feel more connected.

In addition, SMSpouses will be hosting two small-group session for Fijian military spouses and partners in Larkhill and Catterick, where as well as the one-to-one sessions, they’ll also get to hear from key figures in their community. 

SMSpouses On Tour comes from the team behind #SMSpouses, an online course, now in its third year, designed to address a real need among military spouses and partners to obtain the skills they need to find flexible and interesting work that fits around military and family life. It offers detailed training on how to use social media to grow their business or to find a career in social media.

Since its launch in 2019, the free course, which is generously supported by the Armed Forces Covenant Fund Trust, has received 800 applications and has more than 1,500 members in its Facebook support group. It has also held two live events, at Aldershot and Catterick.

Says Jackie Lerm, head of social media at BFBS: ‘As it’s our mission at BFBS to really support our military spouses and partners we hope that, by taking the team on the road to where families are, we will be able to reach and support more military spouses than we would be holding a single annual event. It’s also a great opportunity to make our community aware that we can offer one-to-one support online as part of ongoing training.’

Military spouses can find event dates and book their sessions by visiting

About SMSpouses

SMSpouses is part of BFBS, a military charity and broadcaster that entertains, informs, connects and champions the UK Armed Forces. We bring entertainment, news, sport and information services to the military, their families and veterans worldwide. We spread happiness and keep people in touch, building morale among the military overseas – offering them a valuable connection to life back home, and a way to share experiences and build communities. 

We are also the home of military content, championing the military by keeping their activities in the public eye on our Forces digital channels and on our national TV channel.

To find out more, visit the BFBS website

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