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Discount electricals for SSAFA beneficiaries

Discount electricals for SSAFA beneficiaries

NEWS

19 Nov, 2020

Online electricals retailer AO has announced a national partnership with SSAFA, the Armed Forces charity. As SSAFA’s white goods supplier of choice, beneficiaries now have access to a range of appliances at a fixed discounted price.

The Supported Living arm of the Bolton-based retailer has negotiated hard with its supply partners to secure the best value for money for SSAFA beneficiaries. To ensure that SSAFA can make a lasting intervention, there will also be a three-year warranty to extend the life of any essential products purchased.

The Supported Living arm of the Bolton-based retailer has negotiated hard with its supply partners to secure the best value for money for SSAFA beneficiaries. To ensure that SSAFA can make a lasting intervention, there will also be a three-year warranty to extend the life of any essential products purchased.

Since the launch in June, AO has delivered 148 items to members of the Armed Forces community and 18 of SSAFA’s 90 branches are already benefiting from the partnership. The appliances are purchased with funds gathered by SSAFA from a range of benevolent funds, which provide financial assistance to those in need in the Armed Forces community.

Says Johanna Kaufmann, a SSAFA volunteer who is secretary of SSAFA’s Clwyd Division: ‘The process is extremely straightforward and with installation included in the quotation, there are no hidden costs. For example, we recently supported a newly divorced client and facilitated a grant to buy white goods for the accommodation he was moving into. As well as the appliances, we were able add a laptop, which was fantastic and meant he could stay in touch with his children. The team at AO is very easy to deal with and couldn’t be more helpful – I recommend them very highly.’

Dave Sanderson, business development manager at AO Business, adds: ‘We’re really pleased to have brought SSAFA on board as a national partner. At AO, we’re trusted to put the customer first and we believe everybody deserves an excellent experience, no matter what your circumstance. By negotiating hard with suppliers, we’re proud to be helping SSAFA in supporting even more beneficiaries than before.’

Gary Williams, head of specialist services at SSAFA, continues: ‘The partnership with AO has come at a time where beneficiaries need more help and support than ever. The fixed prices will help our funds go significantly further, so we can help all those in the Armed Forces community who need it most.’

The Supported Living division of AO Business was established in April 2019 to provide both appliances and fantastic customer service to charities and housing associations, making products more affordable for those who need them.

 

About SSAFA, the Armed Forces charity

Founded in 1885, SSAFA is the UK’s oldest national Armed Forces charity, providing lifelong support to our Forces and their families since 1885. In 2019, our teams of volunteers and employees helped more than 85,000 people in need, from Second World War veterans to those who have served in more recent conflicts, and their families. SSAFA understands that behind every uniform is a person. And we are here for that person – any time they need us, in any way they need us, for as long as they need us.

Click here to find out more.

About AO.com

AO.com stocks more than 9,000 products and delivers millions of electricals every year from its 740,000 sq ft logistics warehouse in Crewe. Its user-friendly website aims to provide helpful and impartial information on all of its products and is able to price match retailers stocking the same products. AO.com offers customers free and next-day delivery on thousands of products, as well as installation and recycling services.

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